I’m not saying I reject it. I just hope it’s not the BEST their new album has to offer. Crossing the Rubicon is out June 2nd and let’s cross our fingers for more gems like “Hurt Me” which you may recall from this fab commercial:
Who waits 4 years to release their sophomore album? Nightmare of You, that’s who. The emo-ish dancey boys will release Infomaniac on July 28th and our first taste of it is the single “I Think I’m Getting Older”… which, considering the time gap between their last album and this one, is true of both the band and their fans!
Remember when Nirvana covered “Dreamlover” & INXS covered “Heaven is a Place on Earth,” & Led Zeppelin covering “Kung Fu Fighting”?? No? That’s because they never did! Pre-Youtube, cover songs weren’t meant for contemporaries… there were rules! Covers were reserved for:
-Modern bands introducing a new generation of kids to a classic hit
-Modern bands giving an ironic homage to something they never actually listened to themselves
-Full on tribute bands, cover bands, weddings bands, etc. who make a living off imitation
But all the rules changed with on demand online video. Music videos at our fingertips meant artists had to go further to deliver exciting video content, and covers do just that, and artists are looking no further than the current Billboard charts for inspiration. Choosing other NEW artists’ field-tested hit singles ensures a built-in audience and double (or triple!) searchability in video site search engines.
Which brings us to Weezer… who covered MGMT’s “Kids” with a dash of Lady Gaga’s “Pokerface,” an entertaining fusion and also a keyword cocktail! Check it out: